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Smarter Choice Initiatives

The terms smarter choice and sustainable travel cover a whole host of initiatives aimed at encouraging and enabling people to choose sustainable modes of transport, such as walking, cycling, public transport and car sharing.


The types of initiatives typically associated with smarter choices include, but are not limited to:


  • Travel awareness campaigns
  • Travel information & maps
  • Personalised travel planning / individualised travel marketing
  • Car club schemes
  • Car sharing schemes
  • Responsible car use schemes
  • Active travel infrastructure and promotion improvements
  • Public transport service and marketing improvements
  • Travel and cycle training
  • Reducing the need to travel

The type of projects we do include:


  • Design and development of smarter choice initiatives
  • Facilitation of stakeholder engagement in smarter choice initiatives
  • Implementation of smarter choice initiatives
  • Monitoring and evaluation of smarter choice initiatives
  • Specification and development of best practise resources for smarter choice initiatives