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Press Release, January 2011

Launch of The Smarter Choice Consultancy

Well-respected travel behaviour change expert Beth Hiblin is pleased to announce the launch of new sustainable transport consultancy The Smarter Choice Consultancy.

A regular speaker at transport conferences, Beth is well known for her previous role managing Travelchoice, Peterborough's Sustainable Travel Town programme, as well as for being Smarter Choices Advisor to the Cycling City & Towns for Cycling England.

Until leaving to have her first child in early 2010 Beth worked as a consultant with Colin Buchanan. Her last project with them was for Cycling England, which was the research and production of Making a Cycling Town, the evaluation report on practitioners experiences from the first three years of the Cycle Demonstration Town programme.

Beth said "After all the travel involved in researching Making a Cycling Town I needed a rest, so I took a year off to have Finnan, my first child! Now I am raring to get back to work, as I love my job and think it is important for Finn to see me and his dad working hard at jobs which fulfil us. However, it was with sadness I decided not to return to Colin Buchanan as the commute is 4 hour round-trip, which would effectively leave my husband as a single parent during the week!"

Travel Behaviour Change & Smarter Choices

"My hope in setting up The Smarter Choice Consultancy is that I can continue to share, and to develop, my expertise in travel behaviour change and smarter choices, while getting the home-work balance right. However, as I've also accepted a hugely flattering invitation from Transport for Quality of Life to be an Associate on projects with them, I'm sure I'll still be burning the midnight oil!"

Beth is passionate about sharing the knowledge she has been in a fortunate enough position to amass from demonstration projects such as the Sustainable Travel Towns and Cycling City & Towns. She believes that putting in to practise what has been learnt from these projects with other local authorities and stakeholders can only help to ensure new sustainable transport initiatives are as effective and as good value for money as possible.

Beth said "While I've been on maternity leave I've watched the funding cuts at highway authorities and redundancies as transport consultancies with dismay. But Smarter Choice initiatives have consistently been proven to be great value for money, so in these cash-strapped times I think their time has finally come to move to being a core part of local transport strategies."

Local Sustainable Transport Fund

"Obviously The Local Sustainable Transport Fund is an exciting new opportunity for local authorities and their partners to access both revenue and capital funding for sustainable transport projects. I hope that I can use my expertise, in conjunction with my colleagues at Transport for Quality of Life, to help some authorities put in successful bids which result in smarter choice and travel behaviour change programmes being rolled out on a much more widespread basis."

For more information contact:

Beth Hiblin at The Smarter Choice Consultancy